Technology Corporation Oracle has hired HP executive David Donatelli as executive vice president to lead company's hardware business.

Donatelli will report directly to CEO Mark Hurd and will be responsible for the company's infrastructure offerings including Oracle's engineered systems, server, storage, networking and tape products.

He will also help the company respond to customer demand for Oracle's hardware solutions that operate in a hybrid cloud environment.

Donatelli served as executive vice president and general manager of the Enterprise Group at Hewlett-Packard (HP) recently. He was responsible for enterprise hardware business, which includes storage, server, networking and converged infrastructure solutions.

He basically landed at Oracle at the end of March. However, the company refused to acknowledge his presence back then.

Donatelli said that he joined Oracle as the company stands alone in an industry where hardware competitors are in chaos. The company has the strategy to engineer all layers of the software and hardware stack to work together flawlessly.

However, accusing rivals of chaos was certainly not fair on Donatelli's part. IBM has clear strategies for Power Systems, cloud and software-as-a-service, all backed by high-touch and unashamedly high-cost services.

Dell, also has a very clear strategy for satisfying enterprise customers by offering whatever they want however they want it. Additionally, Oracle also faced challengers like Salesforce plus Microsoft's emerging and aggressive hybrid cloud play.