Lupin inks marketing pact with US-based Forest Lab
Pharmaceutical major Lupin Ltd has entered into a multi-year promotion and marketing management with Forest Lab Inc. for its Aerochamber line of products.
AeroChamber is a device used with metered dose inhalers to improve delivery of medication to the lungs in the treatment of asthma among others.
Under the terms of the agreement, Lupin Pharmaceuticals US will use Forest's 50-person sales force to promote the product to pediatricians in that country.
According to market analysts, company’s latest alliance with Forest Lab would extend its presence in the respiratory segment and help strengthen its franchise with pediatricians.
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