netCore Solutions has signed a partnership deal with Tata Teleservices to expand the footprint of netCore's opt-in SMS alert service “My Today” for the people of Mumbai.

The new SMS service would provide value-added services, information on public events and emergency updates for mobile owners in the metropolis.

netCore Solutions' My Today Dailies is the world's largest medium on mobile (MOM) and is highly-effective to communicate directly and instantly to literate audiences with high disposable incomes. It offers options like click-to-call, click-to-buy, click-to-SMS and click-to-URL making it a highly participative media vehicle, compared with conventional media suitable only for solicitation.

Started less than a year back, My Today has a subscriber base of 3.5-million voluntary users, who subscribe to over 25 different channels of information.

In a separate release, Tata Teleservices has announced the launch of a mobile blogging application called ‘JuiceCaster’, which would helps to share images, videos and text on the Internet through mobile phones. However the application is currently available with Motorola K1M, Motorola V3C handsets only.