Premium home decorative firm Dolphin Mart has plans to expand its ‘d'mart Exclusif’ brand by opening around 19 outlets by the end of current financial year.

Under the expansion plans, the company would set up 10 franchisee showrooms, besides launching six exclusive boutiques and three megastores, to come up by the end of the 2008-09 financial year.

The 10 new proposed franchisee showrooms will cover the cities Coimbatore, Tiruchirappalli, Lucknow and Hyderabad. At present, the company has 14 franchisee stores in major cities, including the four metros.

Along with these stores, d'mart Exclusif would also introduce five new categories of home decorative in classical decorations and transitional space category.

However, the company did not disclose the investment details in its expansion programme.

Dolphin Mart Limited, founded in 1992 is engaged in Lifestyle Retail Marketing of  imported rare collectibles ranging from home décor, art pieces,  corporate gifts, furniture and furniture accessories under two established premium brands namely d’Mart Exclusif and Woodmart Exclusif.

The company is expecting its turnover from the d'mart Exclusif brand to grow by 125% to touch Rs 50 crore mark in the current fiscal.