Apeejay Surrendra Park Hotels Share Price Target at Rs 156:Prabhudas Lilladher Research
Prabhudas Lilladher has retained its BUY rating on Apeejay Surrendra Park Hotels after a management meeting, holding a sum-of-the-parts target of Rs 156 against a current price of Rs 112 — an upside of roughly 39 percent, with no change to estimates. The brokerage's case rests on a dual-engine model: a hotel portfolio scaling from 2,677 to 6,719 keys by FY30E, largely through asset-light managed contracts, alongside Flurys, the heritage patisserie now poised to grow from 111 outlets toward about 300. PL expects sales and operating profit to compound at 17 and 20 percent through FY28E, with execution timelines the one variable to watch.
Apeejay Surrendra Park Hotels: two engines, one asset-light climb
A calibrated push into managed hotels and a heritage patisserie on the cusp of national scale — Prabhudas Lilladher reaffirms its call after meeting management, with the target and the numbers left untouched.
| Parameter | Prabhudas Lilladher's call |
|---|---|
| Recommendation | BUY (retained) |
| Current market price | Rs 112 |
| Target price (SoTP) | Rs 156 |
| Upside | ~39% |
| 52-week range | Rs 95 – Rs 164 |
| Market capitalisation | ~Rs 2,400 crore |
| Valuation basis | Hotels at 11.5x FY28E EBITDA; Flurys at 1.5x FY28E sales |
| Target for investors | Accumulate at CMP for the FY26-30 keys-and-outlets scale-up; a growth hold, with execution timelines the key monitorable |
Rs 7,459
Average room rate, Q1FY27
92%
Occupancy, Q1FY27
Rs 6,858
Revenue per available room, Q1FY27
Rs 20 cr
Flurys revenue, Q1FY27
A dual-engine model
Prabhudas Lilladher frames the company as two growth engines running in parallel: a hotel business scaling through a calibrated mix of owned and managed assets, and Flurys — the legacy Kolkata patisserie — being rebuilt into a high-frequency consumption platform. Together, the brokerage expects them to deliver a sales and EBITDA compound rate of 17 percent and 20 percent over FY26-28E, with the asset-light tilt structurally lifting margins.
Engine one: more keys, less capital
The hotel portfolio is set to more than double — from 2,677 keys across 42 hotels to 6,719 keys across 87 hotels by FY30E — but the composition is the real story. Growth is skewed toward management contracts that add rooms without adding balance-sheet strain, so the managed share swells while owned keys grow more selectively into the premium and luxury tiers.
Key mix, FY26 vs FY30E
FY26 — 2,677 keys
FY30E — 6,719 keys
Managed
Leased
Owned inventory rises from 1,115 to about 2,112 keys, with a deliberate premium and luxury skew to drive average room rates; managed keys balloon toward 4,124. The economics of the managed layer are compelling — flow-through margins of 50-55 percent today are expected to widen toward 70 percent as scale builds, while new upscale owned properties are targeted at about Rs 1.5 crore per key and a return on capital near 20 percent. Management aims to keep net-debt-to-EBITDA below 1.5 times, comfortably above the current level.
Leverage headroom — net debt / EBITDA
The premiumisation is already visible in the trophy assets: in Q1FY27, Lotus Palace in Chettinad earned an average room rate of about Rs 11,600, while Ran Baas Palace in Patiala commanded roughly Rs 33,000. Corporates supply about 48 percent of hotel revenue, leisure around 35 percent, and weddings and individual travellers the rest; some 92 percent of business is domestic.
Engine two: Flurys, from heritage to platform
The second engine is the one PL is most animated about. Flurys, a nearly century-old patisserie, is being recast as a scalable, high-frequency consumption business under a new chief operating officer. Its network already spans 111 stores — 51 kiosks, 45 cafés and 15 tea rooms — and management is courting mall developers, airport operators and multiplex chains to secure high-footfall sites.
Today
111
stores
By FY27E
130-140
stores
Medium term
~300
stores
PL models 30 and 45 new stores in FY27E and FY28E, translating into a Flurys topline compound rate of about 39 percent over the next two years — a pace that, if delivered, turns a Kolkata institution into a national brand.
Mixed-use: squeezing more from the land
Development is increasingly anchored in mixed-use formats to improve capital efficiency. At the EM Bypass project in Kolkata — roughly 6 lakh square feet — 33 residential units have already been sold, generating about Rs 21 crore upfront with a further Rs 300-350 crore expected over the next three years. A similar template is planned in Pune, where floor-space expansion of 7 to 9 lakh square feet would allow a flexible hotel-plus-residential or office build, lowering the net investment per key.
The numbers behind the call
Profit dipped in FY26 as costs and ramp-up weighed, but PL expects earnings to rebound sharply through FY28E as the managed layer scales and margins recover.
| Consolidated, Rs crore | FY25 | FY26 | FY27E | FY28E |
|---|---|---|---|---|
| Sales | 631.5 | 707.3 | 814.1 | 967.3 |
| EBITDA | 204.5 | 218.0 | 252.5 | 315.9 |
| EBITDA margin (%) | 32.4 | 30.8 | 31.0 | 32.7 |
| Net profit | 91.4 | 69.6 | 93.3 | 122.6 |
| EPS (Rs) | 4.3 | 3.3 | 4.4 | 5.7 |
| RoE (%) | 7.4 | 5.3 | 6.8 | 8.3 |
| P/E (x) | 26.1 | 34.3 | 25.6 | 19.5 |
| EV/EBITDA (x) | 12.1 | 12.2 | 10.9 | 9.1 |
Net profit is modelled to climb from Rs 69.6 crore in FY26 to Rs 122.6 crore by FY28E, with EBITDA margins recovering to 32.7 percent as the high-flow-through managed business grows. The multiple, in turn, compresses from about 34 times FY26 earnings to under 20 times FY28E.
How PL values the two engines
The Rs 156 target is a sum of the parts, valuing each engine on its own yardstick — with the hotel business carrying the bulk of the worth.
Hotels
11.5x FY28E EBITDA
Applied to FY28E operating profit of about Rs 315.9 crore; the core hotel platform anchors the valuation.
Flurys
1.5x FY28E sales
A sales-based multiple for the fast-scaling patisserie; multiples are unchanged from the previous note.
The target for investors
Prabhudas Lilladher retains a BUY with a sum-of-the-parts target of Rs 156, an upside of roughly 39 percent from Rs 112 — a re-affirmation rather than a re-rating, with estimates, target and multiples all left unchanged after the management interaction. For investors, the frame is a growth hold on a self-funding scale-up. The stock sits well below its 52-week high of Rs 164, and execution timelines — how quickly keys, outlets and renovations actually land — remain the swing factor.
Key monitorables and risks
What to watch
Execution timelines. The report's central caveat: the value hinges on keys, Flurys outlets and pending renovations landing on schedule; slippage would defer the earnings ramp.
Site availability for Flurys. The 300-store ambition depends on securing high-footfall locations through mall, airport and multiplex tie-ups on viable terms.
Rising debt and demand cyclicality. Total debt is set to build as owned assets are funded, and hotel earnings lean on average-room-rate strength; a demand softening would pressure both.
Domestic concentration. With about 92 percent of business domestic, the company is closely tied to the Indian travel and consumption cycle.
Editor's note: the report highlights “execution timelines” as its key monitorable but does not print a formal risk list; the points above are distilled by TopNews from the report's own content.
Sources & disclosures
Based on the Prabhudas Lilladher (PL Research) management-meet update on Apeejay Surrendra Park Hotels Limited (NSE: PARKHOTELS), dated September 10, 2026. Research analysts: Jinesh Joshi, Stuti Beria and Dhvanit Shah. The BUY rating, Rs 156 sum-of-the-parts target and estimates are unchanged from the prior note.
Figures reported in rupee millions and billions have been converted by TopNews to crore; floor areas to lakh square feet. Average-room-rate and revenue-per-available-room figures are stated in rupees as reported, and hotel keys and store counts are shown as unit counts.
Disclaimer: This article is a journalistic summary of third-party brokerage research and is for information only; it is not investment advice. Investments in securities are subject to market risks. Read all related documents carefully and consult a registered financial adviser before acting on any view expressed here.
