In a strategic leadership move aimed at accelerating its momentum in the global gaming landscape, EveryMatrix has appointed seasoned iGaming executive Marc Burroughes as Chief Commercial Officer (CCO) for its Casino division. With nearly two decades of industry experience and a history of shaping commercial strategies at top-tier firms such as IGT, Light & Wonder, and OpenBet, Burroughes will now steer the commercial helm of EveryMatrix’s flagship CasinoEngine platform. Tasked with leading growth, enhancing client engagement, and driving platform adoption, his appointment reflects EveryMatrix’s ambition to solidify its dominance in a rapidly expanding market.

Burroughes Brings Deep Industry Expertise to EveryMatrix

Marc Burroughes’ appointment marks a pivotal addition to EveryMatrix’s executive team. With close to 20 years of experience in the iGaming sector, he has held senior roles across some of the industry’s most influential names. His track record includes managing tier-1 customer accounts, developing integration strategies for major casino operators, and leading commercial teams to deliver large-scale platform solutions.

His experience with major content providers and aggregation platforms gives him a broad understanding of the challenges and opportunities that global operators face in today’s digital betting ecosystem.

Role Focus: Commercial Strategy and Platform Expansion

In his new capacity, Burroughes will report directly to Casino business unit CEO, Stian Enger. His primary responsibility will be to define and execute the commercial roadmap for CasinoEngine—the core integration platform that underpins EveryMatrix’s casino offering.

CasinoEngine is recognized for its scale and performance, having generated €2.8 billion in Gross Gaming Revenue (GGR) in 2024 and processed more than 73 billion game rounds for its customers. Burroughes will also lead the rollout of the EngageSuite ecosystem, a new toolkit aimed at enhancing player retention and engagement through real-time personalization and campaign automation.

Collaboration Across Business Units

Burroughes’ role also includes close collaboration with SlotMatrix—the company’s casino content aggregator—and EveryMatrix’s proprietary game development studio. Together, the objective is to guide clients toward adopting a full-stack casino platform solution, offering end-to-end service from content aggregation to player engagement.

By aligning internal units under a unified commercial strategy, EveryMatrix aims to unlock new revenue opportunities and deliver integrated solutions tailored to the evolving demands of tier-1 operators.

Leadership Comments Reflect Growth-Driven Vision

Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, praised the appointment and emphasized Burroughes’ strategic importance.

“Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands,” Groes said. “As we continue to grow at pace, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Groes’ comments underscore the company’s ambition to not only maintain momentum but expand its presence across regulated markets with high-performing technology solutions.

Burroughes Outlines Vision for Scalable Success

Expressing confidence in the company's trajectory, Burroughes described his decision to join EveryMatrix as a natural next step in his career.

“When the opportunity came to join EveryMatrix on their journey to rapid growth, there was only one answer I could give,” he remarked. “The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow.”

He emphasized his intent to capitalize on new opportunities, maximize operational potential, and achieve aggressive growth targets in collaboration with the team.

EveryMatrix’s Casino Division Poised for Further Ascent

EveryMatrix’s casino unit has emerged as a strong contender in the B2B iGaming space, supported by CasinoEngine’s integration prowess and a data-driven product suite. The division’s focus on scalable content delivery, player engagement technologies, and regulatory compliance has made it a preferred partner for leading global operators.

With Burroughes now leading the commercial direction, the company is expected to push forward into new markets, deepen relationships with existing clients, and expand its product footprint across Europe, Asia, and North America.