Hard Rock Digital, the sports betting & iGaming arm of American casino operator Hard Rock International (HRI), recently announced the launch of its Hard Rock Bet platform in the US state of New Jersey. Featuring online casino and sports wagering, Hard Rock Bet is said to be one of the most popular online real money gaming platforms. In New Jersey, it is available on iOS and Android operating systems. Additionally, it is available online at HardRock.bet. The launch of the new platform will reportedly take the gamers’ online gaming experience in the state to a higher level. The in-person experience of the new feature is also available in the Hard Rock Hotel & Casino Atlantic City.

Hard Rock Digital Chief Executive Officer (CEO) Marlon Goldstein described the launch of the new platform as an “important milestone” on the way to bring elevated gaming experience to gamers in New Jersey.

Speaking on the topic, Goldstein said, “The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook. We are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, added that he and his team members were very excited to welcome the new online platform to New Jersey as it would provide guests with an upgraded gaming experience at their retail sportsbook as well as online.

The new platform is expected to allow Hard Rock Hotel & Casino Atlantic City to better engage, entertain as well as reward guests with a unique experience whenever they will play.

The launch of the new platform is also featured by the introduction of Hard Rock Bet-owned iCasino that offers a range of exclusive classic and new iGaming products from various leading slot providers. In addition, the operator claims that it will offer an advanced product experience with quicker log-in options and unified monetary transactions.

The Hard Rock Bet platform’s launch in New Jersey marks the brand’s expansion in the regulated American gaming market. New Jersey has become the sixth state in the U.S. to receive this platform as it is already making its presence felt in Arizona, Ohio, Indiana, Tennessee, and Virginia.