Stock market analyst Salil Sharma has maintained 'hold' rating on Idea Cellular Ltd stock with a target of Rs 79.

According to analyst, the interested investors can buy the stock with strict stop loss of Rs 73.50.

The stock of the company, on Sep 14, closed at Rs 74.70 on the Bombay Stock Exchange (BSE).

The share price has seen a 52-week high of Rs 78.50 and a low of Rs 48.05 on BSE.

Current EPS & P/E ratio stood at 2.60 and 28.84 respectively.

Telecom giant Idea Cellular registered consolidated net PAT of Rs 2014 million for the three month period ended June 30 as against Rs 2970.60 million in the same period of 2009.

The company's total income stood at Rs 36,537 million for the period under review.

Idea Cellular is the third biggest GSM company in the Indian market behind Airtel and Vodafone and prior to state run player BSNL.

IDEA Cellular, a publicly listed company, is a top GSM mobile services operator in the country having 67 million users, under brand IDEA.