With a view to strengthen its leadership position in the Indian luxury car segment, the German carmaker Mercedes Benz recently launched a new version of its E-Class sedan priced at Rs 64.5 lakh (ex-showroom Delhi) in the Indian market.

It is to be mentioned here that the E-Class Cabriolet, is the seventh offering within the E-Class range by the company in India.

Mercedes Benz India Managing Director Wilfried Aulbur said that with the launch this model, the company will be able to strengthen its E-Class portfolio in the Indian market.

It may be noted here that the company currently offers E-Class Saloon and the E-Class coupe in the Indian market. However, the current E-Class range offered by the company in India is priced between Rs 42 lakh and Rs 50 lakh and with the launch of this model; the company is aiming to get its position on the top in the minds of the Indian consumer.

If one goes by the data released by Society of Indian Automobile Manufacturers, it will not take rocket science to figure out that Mercedes Benz has beaten compatriot BMW in the race for the top spot in the Indian luxury car segment with a massive 79.31 per cent jump in sales to a total of 2,921 units in the January-July period as against 1,629 units in the same period last year.