Twitter latest acquisition comes in the form of Trendly, a web analytics application firm.

It supposedly is a step towards improving the micro-blogging site's new Promoted Tweets programme.

Trendly, was formed by software maker Smallthought Systems, and proffers detailed data on web traffic from Google Analytics, which Twitter in turn will be able to use to enhance the adoption of its Promoted Tweets programme.

With this acquisition, the Smallthought's employees will join the analytics team at Twitter, to help incorporate Trendly features into Twitter's existing systems and at the same time develop innovative and compatible development of new products.

The Twitter's proclamation stated: "Every day millions of people use Twitter to create, share and discover information, and as we grow, analytics becomes an increasingly crucial part of improving our service."

Aiding this service Twitter can offer make more data available from Trendly in order to provide better services to the customers of its Promoted Tweets programme.