A ring-back tone service has been launched by the Tata GSM service

This service is meant for the users who complain of listening to a traditional tring-tring or the caller tune set by others. Rather it gives a chance to the caller to listen to a song of one's own choice at the time of calling anyone hence, aptly named- 'My Song' service.

Available to all Tata DOCOMO post-paid and pre-paid users, Tata claims this service to be the most relevant and innovative offering. It also segregates itself from the competition with this innovation.

This service can be availed at a cost of 2 paise per second for selecting the song by calling 543217 and the subscription charges will be Rs. 15 for a period of 30 days for Rs. 10 per song download for both postpaid and pre-paid subscribers. Songs downloaded will be played as a shuffle and a user can keep a tab of the service once the My Song service is activated.

Tata ensures that the list has all the as Bollywood Hits, Regional hits, International, Classical and Funny Tunes. One can also set a maximum of up to three different songs for calling.