Apple has introduced the latest 3.0 version for its much popular Apple TV software. Announced on Thursday, the latest offering includes a new user interface, much savvy than the one offered before, access to iTunes LP, Genius Mixes, iTunes Extras and Internet radio. The menu has also been redesigned, making it easier for users to find content.

"The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content", shared Eddy Cue, Apple's vice president of Internet Services. "HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio".

With inclusion of the iTunes LP, customers will be able to enjoy, in addition to the regular iTunes features, extra music information such as lyrics, photos, credits, videos and much more. iTunes extras, on the other hand, will offer more interactive features. All new content, with the latest software, can be viewed by users on full-screen. Genius Mixes and Internet Radio add to the already long list of attractive Apple TV offerings.

Existing Apple TV customers are being offered the update to the latest version for free.