Water purifier manufacturer Kent RO Systems is all set to enter the estimated Rs 300 crore low-cost mass market water purifier segment.

According to latest reports it has revealed that, the company is set to launch a low cost purifier in the gravity storage water purifier segment next month.

The water purifier would be based on ultra filtration technology in which water filters through UF hollow membrane without using any chemical such as chlorine or bromine.

Apart from introducing new products in the market, the company will also focus on the computer controlled mineral reverse osmosis (RO) purifier segment as part of its plan to achieve a sales turnover of Rs 170 crore by 2010.

The company, which claims a 30 per cent share in the RO segment of water purifiers, reported a turnover of Rs 100 crore in 2007-08 and hopes to close this fiscal with Rs 125 crore.

Further, the company is also enhancing its marketing network by increasing the number of distributors from 300 to 500 and doubling the number of dealers from 1,000 to 2,000 in this fiscal.