Van Heusen, the premium formal-wear brand from Madura Garments, is targeting a turnover of Rs 400 crore by 2011-12 as against Rs 250 crore now on the back of new stores.

According to reports, it has been revealed that the company intends to open 75 exclusive stores over the next three years focusing on Tier II and III cities.

The firm is eyeing 25-30 per cent of the business from Tier II and III cities by 2011-12.

The brand currently has 60 exclusive stores, including the one launched at Chennai last week. The brand has a wide range of offerings in apparels for men, women and youth, including formal wear for men and women, party-wear for women, inner-wear, watches, perfumes, ladies bags, shoes and belts, among others.

Market experts believe that latest move taken by Van Heusen is company’s strategy to expand its footprint into smaller towns where the potential is still untapped.