Online gaming and mobile games company, Indiagames on Monday launched its latest mobile game, 'Dev D', joining bollywood films Ghajini and Chandni Chowk to China which have been converted into video games.

Dev D was launched by Indiagames' CEO Vishal Gondal in the presence of the two leading actresses, Mahi and Kalki, of the Abhay Deol's film.

Vishal Gondal, CEO, Indiagames, said, "Movie companies have started looking at mobile gaming very seriously as an opportunity. This year has been great for us as we have started with 'Ghajani', followed by 'Chandni Chowk to China', and now we are doing 'Dev D'."

The company has spent a lot of money on mobile marketing through SMSes, WAP messages, and ads for its publicity, focusing mainly males in the 18-28 age groups.

Mr. Gondal further said, "Last year was very good; we announced almost a 150 per cent growth in our revenues. We have expanded our territories and one of the key things seen is the growth of online gaming. Year 2009 is challenging and we are geared up to meet all those challenges."

With the trend of converting movies into video games increasing day by day, online game firms want no stone unturned to avail the opportunity to earn decent revenue.