Bajaj Auto to introduce six new bikes

Bajaj Auto to introduce six new bikesTwo-wheeler giant Bajaj Auto is planning to launch six bigger engine bikes in the financial year 2009. The move is aimed to maintain adequate market share which is shrinking due to low demand following global financial crisis.

The new bikes are being designed to compete rival Hero Honda's best-selling Splendor/Passion range. Two more products in 125-135 cc engine size may also be launched in April and July this year. The new bikes would be launched from its Pantnagar facility from February.

Bajaj Auto managing director, Rajiv Bajaj said,"We want to pursue our strategy of being a motorcycle specialist and our focus is on motorcycles in the 125 cc and above engine size, which has 35% share in the domestic two-wheeler market."

The ongoing financial crisis adversely impacted sales of Bajaj Auto. It sold 534,149 units in April-December period with 8 per cent decline as compared to previous sales. However, entry level bike, Platina did good business during the same period.

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