Washington, Jan 3 : The New York Times will launch a redesign of its website on Jan. 8.

The redesign includes content sponsored by advertisers, a concept known as native advertising.

The site will also feature responsive design, which seeks to optimize content across various platforms, and a fresh emphasis on visuals, particularly video and photography, Mashable reports.

According to the report, the introduction of native advertising and a focus on video will seek to boost falling advertising revenue on both the print and digital sides. (ANI)