M&M and Renault announce the restructuring of the JV

Mahindra-RenaultAfter heated debates for the last couple of months, the two parties i. e. Mahindra and Mahindra and the French automaker Renault have finally announced the details of the restructured JV among the two parties.

According to the details of the Framework Agreement, which was signed earlier this week by senior executives of both companies, M&M will now take charge as the leading partner in the JV with Renault continuing to provide supply of key components, including the engine and transmission.

Notably, the car will sport the Renault brand and the Logan name till the end of the calendar year but after which Mahindra will rename it and will then use the Mahindra logo.

Moreover, the Logan that was commercially launched in the year 2007 has not been able to trigger the sweet spot of the Indian consumer and hence losing out to the competition like the Swift Dzire in the Indian market.

"The new agreement will help Mahindra to change the Logan for the Indian consumer. The changes will also include engineering changes to meet the consumer demands," explained Pawan Goenka, President - Automotive sector, M&M.