Mobile Magic has launched 'Media Magic'. The company has become world’s first company to offer an aggregation and retail platform for legal content for mobile users which includes games, apps, movies and music in an offline format.

Vijay Singh, CEO, Media Magic said, “Consumers will get DVD quality experience for movies of all languages with all legal content and software, which will ensure many benefits like extended battery life, no hanging and no viruses, etc. We have acquired the license to distribute over 500 movies including regional titles in all languages in addition to Bollywood movies, as well as over 5,000 songs and huge numbers of wall papers and games which would be constantly expanded. ”

He further added, “Customers can walk into any of Media Magic retail outlets, select the content, pay for it and have it downloaded on their handset. "

Sources said that English videos will be available for a price of Rs 100 while Hindi movies will be available at Rs 30 only.

The company already has tie-ups with Hungama Mobile, Shemaroo and others companies for content. For distribution, the company has already associated with Café Coffee Day and Planet M, and is also in talks with some other retail chains.