Kotak Life Insurance has outlined plans to concentrate on a richer penetration in Kerala for a larger part of the insurance market.

While addressing the media persons, Pankaj Desai, executive director, sales and distribution, Kotak Life Insurance, told that the company anticipates servicing more clients in every region of Kerala.

Mr. Desai said, “As a step towards this goal, we have launched our fifth branch in Kerala in Thiruvananthapuram, after establishing ourselves in Kochi, Kottayam, Thrissur and Kozhikode. In the near future, we will have branches at Pathanamthitta, Alappuzha and Kannur.”

The Thiruvananthapuram division, at pattom, is the 98th Kotak Life Insurance arm within India.

The country biggest insurance player will accomplish a milestone in the coming week after launching its 100th branch in Bangalore.

Mr. desai added up, “By March 2008, which is in five months’ time, we will have as many as 160 branches all over India.”

The Kerala growth is in proportion to the company’s concentration on five detailed market areas, the other four being Punjab, Gujarat, Haryana and Maharashtra.

Clearing up the principle for comprising Kerala as one of the center areas, Desai sounded out that the company doing so acknowledging the informations, which Kerala has a highly literate population and a prospective middle-class.

Mr. Desai told as many as 500 workers would be ready to service Kerala’s life insurance clients in the coming months.

The new branch in the Kerala capital will supply to the regions of Thiruvananthapuram and Kollam, covering up towns including Panalur, Kottarakara, Attingal, Neyyattinkara, Nedumangad, and Varkala.