The android powered, Kindle Fire tablet has remained the highest selling item on the American online retail major, Amazon’s ecommerce website.

Amazon had not disclosed the number of tablets sold on the site as it is company policy to guard figures. The company only said in statement that, "2011 was the best holiday ever for the Kindle family as customers purchased millions of Kindle Fires and millions of Kindle e-readers."

It also said that Christmas Day was the biggest day for Kindle book downloads and the best and forth best-selling Kindle eBooks released in the year were published separately by publishers through the Amazon's digital publishing platform, Kindle Direct Publishing.

The Kindle Fire tablet and the Kindle and Kindle Touch eReaders took the first three places on the list of best selling items on Amazon. com. The company also said that the Kindle Fire is the most commonly found item on Amazon. com wish lists as well.

The company does not disclose any figures and thus it is difficult to determine if the tablet will reach the analyst expected sale figure of 5 million tablets within this year. Many believe that the tablet could become the second most popular tablet in the market behind only apple iPad.