Katie Couric Renewing Her Contract with Yahoo
Katie Couric, an American journalist and author is renewing her contract with yahoo, her spokesman confirmed Friday evening.
Couric will continue to be the global news anchor for Yahoo, which means that she will again be seen busy conducting high-profile interviews like the one she had with Senator Lindsey Graham earlier on Friday.
The renewed contract between the two indicates Yahoo's ambition to have news video that distinguishes its site.
Yahoo News is the country's most popular news web site, but it relies heavily on news wire copy and video from elsewhere.
Although Couric's spokesman declined to give any comment on the particulars of the contract, Re/code and The New York Post reported that she'll be paid roughly $10 million annually, up from $6 million before.
The Post noted that the new deal contains few targets that need to be hit for her to reach the 10-figure pay package.
It is hard to believe that Yahoo is recouping a ten-figure-a-year investment in any host, since, unlike television networks which have both advertising and subscription revenue streams, it only has advertising revenue.
Yahoo also declined to confirm the status of the new contract. It only said, "We can confirm that Katie continues to be Yahoo's global news anchor. We don't comment on rumors, speculation or personnel matters".
Yahoo CEO Marissa Mayer said the initial hiring of Couric was less about ad revenue and more about raising that journalistic standard.
Her renewed contract may include the same provision she had before. Couric's move to Yahoo has been seen as a sign for the growing importance of original content to Internet companies, as well as an erosion of TV eyeballs.