Kamdhenu Ispat India's leading brand in steel, construction and housing sector has finally forayed into the paint segment. The company has launched Kamdhenu paint under the brand name 'Colour Dreamz'. The company, known for its Kamdhenu TMT bars, claims that the entire range of Colour Dreamz products have been priced 10-12% cheaper than the leading brands, which would help it to acquire a sizeable share of the Rs 20,000 crore domestic paint market. The company has set up its state of the art paint project in Chopanki, Bhiwadi, Rajasthan. The unit will be producing a whole range of paints such as Exterior & Interior Emulsions, Cement Paints, Water based Primers, Acrylic Distempers, Synthetic & GP Enamel, Solvent Based Primers, Wood Finishes, and Aluminum Paints along with Textured & Designer Finishes. Kamdhenu is expecting a turnover of Rs 100 crore from the new paint division in the first year of operation and nearly Rs 1,000 crore in a span of three years. The company has registered a growth of 86% in its total income of the first quarterly results for the year 2008-09 up from Rs 55.33 crore of the corresponding quarter in 2007-08 to Rs 102.96 crore this quarter.