By the end of this month, Shortcovers hopes to be turning iPhones into electronic books, which would be done via the launch of a mini-application that allows the users to read books, short stories or other written works on Apple-made smart phones in a direct challenge to electronic book devices sold by Amazon and Sony.

Following when Shortcovers clears Apple's vetting process and makes it to the virtual shelves of iTunes online App Store, Shortcovers software will be available for free download.

While demonstrating the application at the Consumer Electronics Show in Las Vegas Shortcovers User Experience Director Pamela Hilborn said, “People aren't reading less, they are reading differently. Their attention spans are shorter.”

According to Hilborn, “Shortcovers plans to make money selling best -selling books and other works to iPhone readers for 99 cents a chapter, with the first chapters free so people can look about for their next great read.”

It should be noted here that Shortcovers is a division of Canada-based Indigo Books & Music.