New Delhi [India], Mar 28 : Housing.com has launched a unified platform for real estate developers and partners to manage their business, 'Housing Partner'.

The latest technology-powered product from Housing.com is aligned with its objective of becoming a preferred digital platform for all stakeholders within the real estate ecosystem.

'Housing Partner' is a web-based dashboard that will help property sellers (developers and partners) to monitor and manage leads in an effective manner, all within a single and convenient interface.

Through this, customers would be able to enhance productivity by being able to view leads, purchase qualified leads and accordingly customize their offerings. The platform will also allow customers to report irrelevant leads thus reducing the wastage in terms of time, efforts and money; resulting in increased profitability.

'Housing Partner' will also allow developers and partners to view and edit their listings, thus improving the turnaround time to close transactions.

"We have once again redefined the role of technology within the real estate industry. While our primary consumer will always be the home-buyer, engaging with the developers and brokers to help improve their business would eventually benefit everyone," said Chief Business Officer - Platform Business Unit PropTiger.com, Housing.com and Makaan.com, Mani Rangarajan.

"Real estate is one of the most dynamic industries where factors that influence a purchase decision vary from one individual to the other and; the prices of properties within the same neighbourhood could vary drastically. In such a scenario, a technology-enabled platform like 'Housing Partner' can go a long way in helping us understand the needs of the customers and make better informed decisions which eventually add value to our end-buyers," said Group Digital Marketing Head Wave Group, Ram Jalan.

Earlier in January, PropTiger and Housing.com announced a merger to form India's largest digital real estate entity with an objective of becoming the country's preferred full service online-to-offline (O2O) real estate platform, (ANI)