London, October 23 : An advertisement that claimed Horlicks makes children ''taller, stronger and sharper'' and had been tested on children at a boarding school has been banned in the UK along with an advert for Maggie Noodles alleging a similar claim of strengthening muscles and bones.

The Advertising Standards Authority (ASA) that had put the ban stepped in to say that the advertisements were deceptive and violated the UK''s strict industry code, reports the BBC.

Both the companies, GlaxoSmithKline, maker of Horlicks and Nestle, claimed that their products that were due to appear in Bangladesh had been accidentally aired in Britain on NTV.

However, ASA that works ''to protect consumers from misleading or harmful advertising,'' put its foot down against the British law breach.

An ASA spokesman said : "The health and nutritional claims made by GSK and Nestle may be allowed in other parts of the world, but they breach the strict rules in the UK and we have seen no evidence to substantiate them." (ANI)