New Delhi: Hero Honda Motors Ltd (HHML) has unveiled ‘Hunk’ in the market, which is its fourth offering in the 150 cc motorcycle segment.

The starting price of this new model is Rs. 55,000 (ex-showroom Delhi).

The previous offerings in the premium sector comprise 150 cc Achiever, 156 cc CBZ Xtreme and 225 cc Karizma.

Currently, the company possesses 15-20% share in the premium bike segment.

Two versions of Hunk, kick-start and self-start, are being presented. Whereas the previous carries a price mark of Rs. 55,000, the later will be available for Rs. 57,000.

Pawan Munjal, HHML Managing Director said that the company has fulfilled the product range in the premium sector with the launch of this new model ‘Hunk’. Also the company had pitched for the highest number from the Hunk.

Anil Dua, HHML Vice-President (Sales and Marketing), said, “We have doubled our share and volumes in the premium segment over the years and Hunk would further help in consolidating our stake.”

While answering to a query on the possibility of three models in the 150 cc group leading to cannibalisation in the segment, Mr. Munjal said, “In the whole range, there is bound to be some overlapping but it provides the customer with more choices at the same time.”

He told that there was a hope that the market would perk up in the festive season. Because of higher rates of interest, customers had postponed their buying decision.