Washington, Dec 16 : Even though Hugh Hefner has always been surrounded by blonde babes, his son Marston has on the other hand revealed that he has no intentions of following in his father's footsteps.

Marston, 18, revealed in the 55th Anniversary edition of Playboy Magazine that he cannot see himself as having multiple relationships or girlfriends.

"I'm not going to have multiple girlfriends- not at the same time. I can't imagine doing that," Fox News quoted him as saying.

What he and his 17-year-old brother Cooper do see though, is becoming the men's magazine's moguls.

"I definitely want to be involved with the company- if I were to take over the company or have a say in what's going on, I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s-kind of artsy, classy. I would like to bring back that retro-class feel," Cooper said.

Adding that having the Hefner name has been both a blessing and a burden in life.

"It's not that I'm not a social person, because I enjoy spending time with people. But when I walk into a room, I feel that if they know who I am or they hear the last name, I'm going to be judged negatively as well as positively," he explained. (ANI)