London, Feb 27: Filmmaker Guy Ritchie calls his ex-wife Queen of Pop Madonna `IT', if his pals are to be believed.

According to friends, the British director started making jibes at the `Material Girl' hitmaker even before their divorce.

"Guy will say, `Oh, It's in a bad mood today'," the Sun quoted a pal, as saying.

"Even towards the end of their marriage, he would call her It. He told people, `We can't make It angry'.

"There is absolutely no love lost between them," the pal added.

Ritchie and the 50-year-old singer got divorced last year but are embroiled in a custody fight over sons Rocco, eight, and David Banda, three.

Ritchie wants to raise the kids in Britain, while Madonna says they should be in New York.

A US court hearing, open to the public, is scheduled next month.

Madonna has enrolled the kids in a New York school after winning temporary residency while Ritchie, filming Sherlock Holmes, is looking for a local pad. (ANI)