Washington, Dec 10 : Google has launched its Chromecast streaming device in India, in a move seen as an attempt by the internet giant to tap into the growing consumer market in the country.

The device which resembles a USB flash drive and allows users to stream videos from the internet to a television from a laptop, phone or tablet is currently available in ten countries, including the United States, Germany and Denmark.

According to CNET, the expansion to India is only Google's latest effort to gain traction in the country, an important region as tech giants in the United States aim to extend their reach to emerging markets.

Google has collaborated with Bharthi Airtel , India's largest mobile carrier, to allow mobile devices to stream the online videos. (ANI)