It will now be easier for you to find local places and services through Google search. The internet search giant, Google has introduced a new local search feature to its search engine that gives you more localized results that ever; it shows the results of simple location searches on a map

Using the Google's new local search feature, the users will now be able to get the best results for simple local searches like restaurants, doctor or a supermarket. The new local search feature will let the users view local search results on a map.

Google's localized search service will be available, without requiring users to type in their locations; however the users have option to specifying their location. Google's search engine will offer the service by automatically ascertaining the locations or areas of users. It will use users' internet protocol (IP) address to ascertaining the geographical locations or areas and to give out results accordingly.

In a Google blog post, software engineers Jenn Taylor and Jim Muller have written, "How do we guess your location? In most cases, we match your IP address to a broad geographical location."

Google's new feature certainly facilities in fetching best, nearly accurate, more localized search results, but the privacy campaigners are unable to digest the new feature. The privacy campaigners are saying that revealing of the geographical location thru IP addresses could be dangerous in some cases.