While political leaders often achieve national prominence by riding a wave of issues or ideology, the strength of Republican vice presidential nominee, Sarah Palin lies more in her image. Palin has unapologetically cast her image as one who shares the lot and the views of a large segment of the population. 

Though there has been exhaustive, undeniably sexist criticism of this Alaska Governor, she has been unequivocal in giving visibility and a voice to her supporters - mostly non-urban and white voters, neither poor nor wealthy, religious, who strive for self-reliance.