While political leaders often achieve national prominence by riding a wave of issues or ideology, the strength of Republican vice presidential nominee, Sarah Palin lies more in her image. Palin has unapologetically cast her image as one who shares the lot and the views of a large segment of the population. 

Though there has been exhaustive, undeniably sexist criticism of this Alaska Governor, she has been unequivocal in giving visibility and a voice to her supporters - mostly non-urban and white voters, neither poor nor wealthy, religious, who strive for self-reliance.

Palin can draw thousands to her personal appearance. In fact, she and her rival, Democrat Joe Biden, drew a record audience of nearly 70 million viewers for the vice-presidential debate, far larger than any of the presidential debates between John McCain and Barack Obama.

In Louisiana, pollster Bernie Pinsonat says Palin “has been a big plus” for McCain. He said: “The vast majority of voters in Louisiana are irritated with the national media for attacking Sarah Palin.” He added, after the election, she will have a very positive image with a majority of especially white voters, who constitute nearly 70% of the state.

Kentucky Gazette editor Lowell Reese sums up Palin’s likely post-election role very well. Palin may become the Grand Old Party’s reigning diva, quickly surpassing the popularity of the respectable males who have dominated Republican politics up till now. “She’s probably perceived favorably by Kentuckians… but the whole world recognizes she has an experience factor. You only get experience with time. If she gets on a national ticket at some time in the future, she may be perceived differently.”