Sydney - Westfield Group founder Frank Lowy, whose two great loves are making money from building shopping malls and running the game of football in Australia, reckons the global recession will hit professional sport hard.
Attendances will be down, the dollar-value of television broadcast contracts will fall and clubs will struggle to survive as the turnstiles spin more slowly.
"There's only so much money to go around," the country's richest man and the chairman of its Football Federation said. "I think the world will have to contract, so will sport have to contract, it's as simple as that."
But, as other recessions have shown, it's not as simple at that at all.