Beirut - Two years after it decided to provide loans to those seeking plastic surgery, a Lebanese bank is expanding into loans for fertility treatment.
The loan program, a first anywhere, has attracted a fair amount of attention, even though the question of infertility has long been a social taboo in Lebanon and across the Middle East.
"We have received, since the billboards were hanged across Beirut in mid August, between 200-250 calls per day from interested customers," said Mahir Mezher, head of marketing and the campaign's creator at Lebanon's First National Bank (FNB).