Melbourne, Oct 31 : A new sex shop Down Under is marketing itself as the family-friendly alternative, with the help of colouring-in books and an ad hoc child-minding service.
Far from the stereotype of dingy, dimly lit and well-hidden sex shops, the Little By Little Adult Concept Store''s approach to business at Hillcrest is rather unique.
However, the new business has been caught in a battle for survival with Logan City Council and some surrounding businesses.
Since the business'' location is in a shopping complex that also contains a dental surgery, a chemist, a bakery and a beauty salon, two official complaints have been lodged with Logan City Council.
The sex shop also neighbours the New Life Lutheran Church.