London - For many Londoners, queuing for a tardy red double- decker bus may on occasions have prompted the utterance of a swear word or raised doubts about the existence of a deity altogether.
From this week, those with lingering doubts will have their views confirmed in an atheist advertising campaign rolled out on 200 of London's iconic buses, the Underground
(tube) network and transport systems in other major cities.
"There's probably no God. Now stop worrying and enjoy your life," is the principal slogan of the campaign.
It is the brainchild of a television comedy writer and is backed by the British Humanist Association (BHA), as well as prominent atheist Professor Richard Dawkins, the author of The God Delusion.