Subhash Chandra promoted Zee network launched its Tamil entertainment channel, ‘Zee Tamizh’ on October 12, 2008.
This is the Zee's thirty-third channel in the country, and third in the South India, after Zee Telugu and Zee Kannada.
Speaking on this, G Ramprasad (CEO, Zee Entertainment – South) said, "We have invested close to Rs 100 crore in the Tamil venture, most of which has gone into content procurement and acquisition of movies. Tamil Nadu is one of the biggest media markets as it accounts for 8 per cent of the national advertising space."