India's largest retail chain Future Group has informed that it is going to come up with big e-bazaar. It will provide India's largest retailer to give its business a slew of digital commerce initiatives in near future.

Now Future Group will be found selling all its items in Internet, mobile phones, television and dedicated kiosks. It is going to be a complete on line shopping experience for the customer.

The Chief Executive Officer of Future Group, Mr. Kishore Biyani has informed that he is not satisfied with the firm's digital presence in the country. Although it has become an Rs 9,000 crore company but it is not that effective in market its products in a digital way. It needs to penetrate more to reach the ultimate customers. That's why the company has decided to enter that digital space in a big way.

The Future Group's online retail arm Future E-commerce is already operative in an e-commerce portal. But as per sources the firm is going to launch new initiatives such as SMS short codes, teleshopping and proximity marketing etc. very soon.