Ford India reveals new EcoSport SUV at Mumbai
Ford India has revealed its new and upcoming, EcoSport SUV at Infiniti Mall in Malad, Mumbaifor the promotion of the model before its official launch in the country.
The EcoSport is also being displayed at the Select City Mall in Saket, New Delhi. The vehicle will be on display in the two megacities till 17th March 2013. The company is also planning to display the vehicle in other cities including Pune, Ahmedabad, Bangalore, Chandigarh, Kochi, Ludhiana, Chennai, Jaipur, Kolkata, and Hyderabad in the coming days.
Ford India Private Limited (FIPL), which is a wholly owned subsidiary of American auto maker Ford Motor, had put in a lot of effort to promote the vehicle before its launch in the country. The company launched the new commercial for the EcoSport Discoveries contest on all popular TV channels. The commercial is aimed at generating huge response for the company's contest to promote the new model in the country.
The company had earlier launched the marketing campaign titled, `EcoSport Urban Discoveries' in order to promote the company's upcoming compact SUV in the country. The company has said that the 35 users will be selected for the next phase of the campaign based on the creativity and the votes. Their experiences will be recorded by the company and played as social media to promote the new vehicle.