Fever 104 FM Declared As The Official Radio Partner For Delhi Daredevils For Season 2
Fever 104 FM has been declared as the exclusive and official radio partners of the Delhi Daredevils.
Confirming the development, Neeraj Chaturvedi, Station Head Fever 104 FM, said, “We are extremely pleased to continue our partnership with GMR Sports (owners of Delhi Daredevils). Like last year, apart from the coverage, we are working on new initiatives for the listeners.”
“It is Delhi’s team and we would like to extend the initiatives to the people so that they can be a part of the team,” added an elated Chaturvedi.
Though Fever FM had teamed up with the Delhi team during the first edition of the IPL, however it was not exclusive as Radio Mirchi also had a similar tie up.
Last year, the radio partner gave its listeners various opportunities to get up close with the Delhi team. It included leading the team onto the playing field, winning official merchandise and match tickets, listening to players co-hosting shows, getting a chance to see practice sessions and a chance to have cricketers come and meet them at their homes.
Commenting over this year strategies, Chaturvedi said, “This year also we are planning new initiatives. Though it is too early to comment now, I can say we want to build something like the English Premier League.”
The second season of IPL is all set to start with a bang from 10 April, 2009.