American sportsbook operator FanDuel has announced the signing of a partnership deal with the National Association for Stock Car Auto Racing (NASCAR) to become an authorized gaming operator of the association’s motorsports series. FanDuel said that the partnership deal signed by the two entities spans several years, but the company declined to reveal the deal’s financial terms. Under the terms of the deal, the sportsbook operator will leverage a former racing car driver and current on-air personality to make the world know about its NASCAR sports betting/wagering menu.

In addition to its deal with auto racing sanctioning & operating company NASCAR, which is best known for stock car racing, FanDuel has actually brought on NASCAR racing icon and FOX analyst Clint Bowyer as its ambassador. He will be responsible for engaging car race fans by promoting FanDuel NASCAR offerings.

In the U.S. gaming market, FanDuel is the largest online sportsbook operator. The largest chunk of the operator (95 per cent) is owned by Dublin-headquartered Flutter Entertainment.

Games like football, basketball and baseball are already popular in terms of wagering. Now, motorsports, including NASCAR, have also started attracting sports betting operators, thanks to increasing demand.

NASCAR also foresee a big opportunity in sports betting, and it is now capable of reaping its benefits, thanks to the Supreme Court’s ruling on the Professional & Amateur Sports Protection Act (PASPA). In fact, sportsbook operators have experienced an uptick in NASCAR wagers over the past many years.

Since the year of 2018, when the Supreme Court ruled on PASPA, sports betting on NASCAR has been on the rise. Betting operators enjoyed a year-over-year increase of 51.5 per cent in the total amount of money wagered on NASCAR car races in 2022. FanDuel also enjoyed a 70 per cent rise in NASCAR bets placed on the platform.

As per available information, “From 2021 to 2022, FanDuel saw a 70% increase in NASCAR bets placed on their platform, leading to an 88% increase in handle showing the continued growth in engagement opportunities for fans through betting.”

This year, gaming operators are scheduled to sponsor a total of four races in the NASCAR’s top series, including the Hollywood Casino 400, the South Point 400, the Hollywood Casino race at Kansas Speedway, and the South Point 400 at Las Vegas Motor Speedway. FanDuel’s mobile sports wagering is currently available in more than one and half dozen states, nine of which are also homes to NASCAR races.