Evolution Gaming Launches Live Casino Studio in the Czech Republic
Evolution Gaming has made a significant strategic move by launching its first live casino studio in the Czech Republic. With native Czech-speaking dealers, this new initiative will initially offer games like Roulette and Infinite Blackjack, with additional live casino tables to follow soon. This expansion is part of Evolution’s broader growth strategy, emphasizing the importance of localized content in newly regulated markets. The new studio, located in the Kajot Intacto land-based casino in Prague, is expected to enhance player engagement through native-language interactions, ultimately strengthening player trust and loyalty. This launch also coincides with other notable expansions in North America.
Launch of Evolution’s First Live Casino Studio in the Czech Republic
Evolution Gaming has officially launched its first live casino studio in the Czech Republic. The newly established studio, located at the Kajot Intacto land-based casino in Prague, will cater to the local market with native Czech-speaking dealers. This move signifies Evolution's commitment to bringing immersive live casino experiences to newly regulated markets.
Initial Game Offerings: Roulette and Infinite Blackjack
Initial Focus on Popular Table Games: The Prague studio will initially offer two highly popular live casino games, Roulette and Infinite Blackjack. Both games will feature native-speaking dealers, providing an engaging and culturally resonant experience for Czech players.
Expansion of Offerings in the Coming Weeks: Evolution plans to expand its live game offerings by adding more tables for Blackjack, Roulette, Poker, and Baccarat. This rollout strategy aligns with the company’s goal to diversify and strengthen its market presence in the region.
Building on Existing Market Presence
Online Slots Already Active in the Czech Republic: Before this studio launch, Evolution had already made a footprint in the Czech Republic with its online slots portfolio. The introduction of live casino tables will now complement its existing offerings, providing a more comprehensive gaming experience for Czech players.
Strengthening Position in the Czech Market: By integrating live casino games with its established slots offerings, Evolution is well-positioned to capture a broader audience in the region. The focus on native-language interactions will further enhance player engagement.
Strategic Importance of the Prague Studio
Key Location in a Premier Land-Based Venue: The new studio is located within the Kajot Intacto casino in Prague, one of the capital’s premier land-based venues. This partnership underscores Evolution's strategy of collaborating with leading local operators to maximize market penetration.
Regulatory Approval and Market Growth: Evolution’s CEO for Europe, Gionata La Torre, highlighted that the Prague studio and the regulator’s approval of Infinite Blackjack and Roulette open up significant opportunities for Czech operators. The emphasis on native-language gaming experiences is expected to foster trust and long-term customer loyalty.
Evolution's Broader Expansion Efforts
Busy Week for Evolution: The launch of the Prague studio is part of a broader series of expansions for Evolution. The company also recently introduced its live game show "Crazy Time" in Michigan, marking its entry into its fifth US state.
Partnership with Atlantic Lottery in Canada: Additionally, Evolution announced a new partnership with Atlantic Lottery, extending its games to three more provinces in Canada. These developments reflect the company’s aggressive global growth strategy, focusing on both North American and European markets.
In conclusion, Evolution's launch in the Czech Republic is a pivotal step in its broader strategy of market expansion, offering localized and immersive live casino experiences that appeal to regional audiences, while simultaneously building a strong foundation for future growth.