Eros Multimedia, the Indian arm of Eros International plc (“Eros”), has inked a two-year minimum guarantee output deal with India’s Hungama Mobile, an established player in the mobile content distribution space, for the development, distribution and marketing of Eros’s music content for download on mobile phones.

Hungama Mobile is the largest digital mobile entertainment and media company in South Asia with over 30 record labels, 20 studios, several broadcasters and a range of 130 original content owners, Hungama Mobile represents almost 70% of all Bollywood content exclusively for digital distribution globally.

Under the deal, Hungama Mobile will repurpose Eros content into desktop wallpapers, ringtones, games, song videos and other content that has appeal on the mobile format and monetise this content by distributing it to handset manufacturers such as Nokia and Motorola and mobile service providers such as Vodafone, Idea, BSNL, Airtel, Reliance, du, SingTel, Verizon, Rogers, T-Mobile and MTN.

The deal covers content from some major forthcoming releases from the Eros roster, including the modern day Aladin, Toonpur Ka Super Hero, Kambakth Ishq, Veer and Freeze, the release said.  

Eros International, the leading London-listed Indian media and entertainment company, is involved in the production, acquisition and distribution of filmed entertainment content across current and emerging formats including cinemas, home entertainment, television and new media.