Sale of diamonds and diamond-related jewllery has gone up. And because of this, the hardest material on earth has witnessed better growth compared to Gold.

This rise, say dealers, has been happening because of the supernatural rise in price of gold.

Currently, price of gold is moving around the range of Rs. 16,000 and Rs. 18,000 for every 10 gms. This has led to the fall in demand and the customers have begun to move over to other options including diamonds.

And since its price has not changed much, it has been able to attract eyeballs. Talking about this trend, Mehul Choksi, Chairman and Managing Director of Geetanjali Diamonds said that the sale of gold jewellery has dropped by as much as 20 per cent. The diamond demand has risen proportionately and has increased by 20 per cent.

He further added that most of this demand has come from the domestic sector. Data shows that women between 18-35 years of age are switching over to diamonds.

Domestic demand for the precious stone has gone up by 15 per cent. Prices too are expected to go up by 15 per cent in this category.