The streets of Delhi University's North Campus are smiling in grace as the designer rickshaw debuts itself.

In a unique association which saw the Fashion Design Council of India (FDCI) and Students in Free Enterprise Shri Ram College of Commerce (SIFE-SRCC), a social responsibly project called 'Life on Wheels' design which is an upgraded form of rickshaw. The objective is to empower the cycle-rickshaw pullers of the area. It was unveiled today at the 15th Wills Lifestyle India Fashion Week.

Showcasing the designer rickshaws at the event a student informed that the vehicle will contain a mineral water bottle holder and a paper holder in the back seat. Also the roof of the rickshaw can be extended to protect the rickshaw puller from direct sunlight.

Featured in fluorescent pink, my rickshaw says 'Buri Nazar Wale Tera Muh Kala'. My motto through this rickshaw is to make the streets safer for the women, says the young craftsman Nida Mahmood.