With a view to increase its foothold in the fast-growing segment, established FMCG major, CavinKare has roped in ravishing beauty Asin Thottumkal as brand ambassador for its fairness cream.

Launching the all new Fairever Fruit Fairness creme, CavinKare Ambassador Asin said, “The new Fairever fruit fairness crème is the best choice for today’s young and contemporary woman who needs not just fairness but a healthy glowing skin.”

The South Indian actor further said that the new variant of Fairever Fruit Fairness cream comes with extracts of apple, papaya and strawberry, which not only develop your natural fairness, but also give a healthy shine to your face in just 4 weeks.

Commenting on the introduction of its new cream, Ramesh Viswanathan, Executive Director, CavinKare said, “We have already introduced the product for the people in South India and have acquired 4 per cent market share for the same. Based on the response of the people they are now eyeing the north Indian market.”

It can be recalled that domestic skincare market in India is growing at a rate of 14% annually. The company, therefore, is eying a 4% share in the Rs 1,500 crore domestic market.