Sun Network, India’s second biggest media network has entered into the DTH business space. The Sun Group provides DTH monthly services at just Rs 75, in addition to Rs 1,000 installation fee. That’s because it’s up against some serious rivalry
Vikram Kaushik, MD, Tata Sky told, “The south of India accounts for 40% of the pay-TV market in India, but we have also sold in other parts of the country where people are price conscious and want regional content and we have been very successful in those markets.”