Entertainment Sector

Film companies flocking to YouTube

After more than six months of Google's launch of YouTube — its video-sharing platform — in India, the local content companies are finally embracing the medium with much zeal.

As Google gives more freedom to content firms to 'brand' their videos on their respective channels, some old-world movie producers and distributors such as Rajshri Films, Shemaroo Entertainment and Eros Pictures are finally warming up to the idea.

They have put in place special teams to develop content to be put on YouTube and other sites on the Internet.

Eros Pictures, listed on the London Stock Exchange's Alternate Investment Market (AIM), has set up a unit of around 25 people to make content associated with its movies.

Big Music inks home-video licensing pact with Paramount

Big Music inks home-video licensing pact with ParamountReliance Anil Dhirubhai Ambani Group's Big Music & Home Entertainment has inked an exclusive home-video licensing agreement with Paramount Home Entertainment.

The latest pact was earlier associated with RPG-owned SaReGaMa in India.

As per view of technical experts, the agreement gives the Big Music & Home Entertainment exclusive home-video distribution rights for Paramount Home Entertainment, DreamWorks Animation SKG and DreamWorks Pictures in Indian and Sri Lankan market.