New Delhi [India], Mar 14 : The Software Alliance BSA on Tuesday announced the appointment of Venkatesh Krishnamoorthy as its Country Manager, India.

Venkatesh will lead all BSA activity in India with initiatives aimed at furthering BSA's policy priorities relating to software, managing software licensing compliance programs, and related enforcement strategies.

As Country Manager for India, Venkatesh will work closely with BSA

members to invest in areas that promote the continued progress of technology innovation so that India can capitalize on the opportunities of both today and tomorrow.

"India is experiencing rapid growth in the arena of software and is a centre of interest for our member companies who are excited about the potential Digital India offers. Venkatesh, with his rich technology, policy, and regulatory experience, will help support BSA in enabling an environment for software to thrive in India and also aid companies of all sizes to benefit from new ways of boosting productivity," said senior director Policy APAC, Jared Ragland.

Before assuming his role at BSA, Venkatesh was an Associate Director at APCO Worldwide in New Delhi.

He brings specialist public policy and government relations experience, having worked closely with leading technology and industry associations to represent their policy positions to relevant government agencies.

Venkatesh is a graduate of the National Institute of Technology and is an alumnus of the Indian Institute of Management, Bangalore where he received his degree in public policy. (ANI)